We recently helped Earth’s Best develop a series of ads that will be running in Kiwi magazine as well as well as a number of retailer publications. The campaign also includes an online component which is currently being featured on sesamestreet.org.

As we start the new year, and reflect on the challenges and achievements of the past year, we are grateful.

We are grateful for many things, most among them you and the many clients, partners and friends who have been a part of our 16 years here at Goodwin. We’re especially grateful for those with whom our relationships grew over these last few challenging years. And we are proud of the many successes we’ve created together.

We’re looking forward to 2012. A year to help each other look beyond survival, to dream big again, and to make big things happen.

We’ve been fortunate to be involved in some big things of late, and look forward to sharing those stories in the coming months. Clients we’ve worked with for many years have kept us busy with their opportunities and challenges. A few others who had left us along the way have returned. And a number of great new clients large and small have engaged us as well. We have a lot to be grateful for…

Here’s to a great new year!

Kids’ juice bottles improved

May 11, 2011

In Zone Brands, Atlanta, makers of BellyWashers, TummyTickler, and TummyTickler Tots healthy and fun children’s beverages, showcased new product packaging at the recent 2011 Natural Products Expo West in Anaheim, CA.

One new packaging feature is a transition of the TummyTickler brand from an 8-oz high-density polyethylene bottle to a 6-oz HDPE bottle. As recommended by the American Academy of Pediatrics (AAP), the new serving size will better address the beverage needs of preschool children, ages 3-5.

Additionally, the TummyTickler bottle shape now matches that of the contoured BellyWashers and TummyTickler Tots bottles, which offers a grip shape and size optimized for children’s small hands.

“It’s no secret that 100% fruit juice helps provide children with important nutrients for growth and development,” says Ayana Parsons, marketing director for TummyTickler, “but a children’s beverage solution that is encouraged as part of an overall balanced diet and delivered in a unique package format that kids love is a win-win for moms and kids.”

Shrink sleeve graphics changes

Bottle graphics of the three brands have also been revised to clearly identify and communicate brand product attributes, including: healthy 100% juice, flavor identification, no spill, and, in the case of TummyTickler Tots, 40% less sugar. These changes instantly speak to mom, letting her know that she is choosing a healthy beverage, with the fun and flavor her kids love, the company reports.

The sleeve designer is Goodwin Design Group.

“Goodwin was instrumental in helping us refresh our packaging in a way that helps maintain our brand equity – for instance, keeping our checkerboard pattern on our TummyTickler and TummyTickler Tots bottles,” In Zone Brand’s Traci Strom tells Food & Beverage Packaging. “They were also most helpful in assisting with a cooler, more hip look for our BellyWashers, to help attract the ‘tween’ consumers. And all of our toppers are developed in house – we work closely with our licensors as well when it comes to topper development.”

Available nationwide, BellyWashers fruit punch is sold in eye-catching, 8-oz interactive bottles, TummyTickler apple juice is sold in 6-oz character-topped bottles, and TummyTickler Tots apple juice premixed with purified water is sold in character-topped 4-oz bottles. 

-Rick Lingle, Editor in chief

Youth Mega Mashup is the first single, comprehensive youth conference created to establish innovative strategies for building relationships with the contemporary kid, tween, teen, and family markets.

Bill will be chairing the event again this year, and prior had co-created Kid Mega and been an active contributor to Youth Mega and other industry conference for over a decade.

Combining real world experience, a heightened level of interaction and two live in person focus groups to provide authentic perspectives from youth themselves, Youth Mega Mashup will provide access to the newest trends, insights and innovation in marketing for youth and family (kids, tweens, teens, collegians and young adults).

As one of the event partners, we’re happy to extend a special 25% discount off the standard rate to join us in attending Youth Mega Mashup. When you sign up, simply mention Priority Code: GOODWIN

Download the Brochure here

This year Bill will take his fourth turn as a featured speaker at the HBA Global Expo, participating in a trends in marketing and design session entitled “The Youth Market: Catching the Next Generation of Consumers.”

The Health & Beauty market isn’t all about anti-aging or poised professionals. Brand loyalty starts young, and this session will take a close look at the tightrope walk of developing and marketing cosmetics for the younger generation that kids will want – and their parents will want to buy. The session will feature market research, perspectives on cosmetics for the young from an exclusively kid-focused brand, and a discussion of the secrets to marketing to two generations at once.

Bill will be speaking and joing a panel discussion with Kimberley Grustas and Grace Hvasta-Petrarca, Owners of Good For You Girls and Ameann DeJohn, CEO of Ameann Solutions LLC. The session is scheduled for Wednesday, June 29th from 3:15 PM-4:30 PM.

For more details, visit the HBA Global Expo site.

Join us and take advantage of a special 30% discount off the standard rate. When you sign up, use the Priority Code: GPSE

Hope to see you!