about

Design for kids & families.

We understand and speak to kids and their families through design. And we have fun doing it.

We apply our expertise and insights from a total focus on the relationships between brands and families they serve. Our insights come from our process of investigation, discovery, visualization, and articulation of communications for brands that feed, inspire, educate, and entertain – responsibly. Our process is fun, collaborative and draws on our natural curiosity, creativity and experience to help us reach what’s best for kids, families and our clients.

A pursuit of a higher purpose in everything we do is essential to our success. We believe that the brands that will matter most in the future will stand for products that are good for people and the planet.

Do great work with great people.
Deliver results.
Profit fairly.
Have fun.

<h2>The Foreman House</h2> <p>More about the history of The Foreman House&#8230;</p> <p>In 1785, Leiper had built the estate as a summer home in a valley along Crum Creek, then part of his 728 acre property down to Delaware River. Leiper was a Revolutionary War hero, prominent merchant and railroad pioneer &#8211; he built the first railroad in America to haul stone from his quarries to the Delaware.</p> <p>It&#8217;s an old, supposedly haunted, federal style farmhouse where the foreman of Leiper&#8217;s mills and quarries lived with their families. A couple of artists who owned the place in the 1960&#8242;s built a big studio addition and operated Avondale Galleries here:</p> <p><a href="http://en.wikipedia.org/wiki/Thomas_Leiper_Estate">http://en.wikipedia.org/wiki/Thomas_Leiper_Estate</a></p>

Foreman House

Our offices and studio are located in a historic farmhouse which over the last 180 years has been home to entrepreneurs, inventors, artists, horticulturalists, and now, designers.

In 2009, Goodwin bought and restored The Foreman House as our offices and studio. Built in the 1830’s, the property is a Class 1 Historic Site, formerly part of The Thomas Leiper Estate. Bill worked at the Estate cutting the lawn and helping out back in the day, and he and his friends played and hung out down here. And as luck would have it, now we all do.

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leadership team

<h2>BILL</h2>

Bill Goodwin

Bill swears he hasn’t had a job in nearly 20 years… Sure they call it work for a reason, but he sees much of what we do as play. We’ll go with it, since as a result Bill and our group have become leading authorities on strategy and design. Bill is widely recognized as a thought leader, author and speaker in the areas of strategic design, marketing, and the many client industries our group serves. Evidently, not working works for him.

<h2>Terry</h2>

Terry Montimore

Terry’s extensive skills include drawing, illustration, painting and design, but his greatest strength remains ideation. He has an acute fascination with all things pop culture… like toys, food, packaging, TV, and movies. This is often manifested through his design work and marketing solutions.

Check out Terry’s personal site, LoveTheSqualor.com.

<h2>Brian</h2>

Brian Barto

Brian’s diverse experience in advertising and design is fueled largely by a constant desire to “make things”. Paper, ink, wood, and roadside finds are all also fair game, generally whatever medium fits the mood or makes the most of the situation.

Take a look at Brian’s personal site, WhiskeyAndChocolate.com.

<h2>Andrea</h2>

Andrea Kind

With her independent and entrepreneurial style, Andrea has a knack for engaging and expanding strategic initiatives for clients through a range of industries. Adept at strategically applying her business, financial, sales and design background, she has a proven track record of launching new or refreshing existing brands and products.

<h2>STEVE</h2>

Steve Fala

We usually refer to Steve as the “money guy.” Besides talking about money, what Steve loves most is to cook a nice Italian meal and enjoying a glass of wine… while talking about money. Lucky for us the only thing he does not cook is the books. In fact, Steve is so honest that he admits to his real age and that his favorite websites are CNBC and Zillow (yikes!).