Jan. 9, 2012
We recently helped Earth’s Best develop a series of ads that will be running in Kiwi magazine as well as well as a number of retailer publications. The campaign also includes an online component which is currently being featured on sesamestreet.org.
Jan. 4, 2012
As we start the new year, and reflect on the challenges and achievements of the past year, we are grateful.
We are grateful for many things, most among them you and the many clients, partners and friends who have been a part of our 16 years here at Goodwin. We’re especially grateful for those with whom our relationships grew over these last few challenging years. And we are proud of the many successes we’ve created together.
We’re looking forward to 2012. A year to help each other look beyond survival, to dream big again, and to make big things happen.
We’ve been fortunate to be involved in some big things of late, and look forward to sharing those stories in the coming months. Clients we’ve worked with for many years have kept us busy with their opportunities and challenges. A few others who had left us along the way have returned. And a number of great new clients large and small have engaged us as well. We have a lot to be grateful for…
Here’s to a great new year!
May 11, 2011
In Zone Brands, Atlanta, makers of BellyWashers, TummyTickler, and TummyTickler Tots healthy and fun children’s beverages, showcased new product packaging at the recent 2011 Natural Products Expo West in Anaheim, CA.
One new packaging feature is a transition of the TummyTickler brand from an 8-oz high-density polyethylene bottle to a 6-oz HDPE bottle. As recommended by the American Academy of Pediatrics (AAP), the new serving size will better address the beverage needs of preschool children, ages 3-5.
Additionally, the TummyTickler bottle shape now matches that of the contoured BellyWashers and TummyTickler Tots bottles, which offers a grip shape and size optimized for children’s small hands.
“It’s no secret that 100% fruit juice helps provide children with important nutrients for growth and development,” says Ayana Parsons, marketing director for TummyTickler, “but a children’s beverage solution that is encouraged as part of an overall balanced diet and delivered in a unique package format that kids love is a win-win for moms and kids.”
Bottle graphics of the three brands have also been revised to clearly identify and communicate brand product attributes, including: healthy 100% juice, flavor identification, no spill, and, in the case of TummyTickler Tots, 40% less sugar. These changes instantly speak to mom, letting her know that she is choosing a healthy beverage, with the fun and flavor her kids love, the company reports.
The sleeve designer is Goodwin Design Group.
“Goodwin was instrumental in helping us refresh our packaging in a way that helps maintain our brand equity – for instance, keeping our checkerboard pattern on our TummyTickler and TummyTickler Tots bottles,” In Zone Brand’s Traci Strom tells Food & Beverage Packaging. “They were also most helpful in assisting with a cooler, more hip look for our BellyWashers, to help attract the ‘tween’ consumers. And all of our toppers are developed in house – we work closely with our licensors as well when it comes to topper development.”
Available nationwide, BellyWashers fruit punch is sold in eye-catching, 8-oz interactive bottles, TummyTickler apple juice is sold in 6-oz character-topped bottles, and TummyTickler Tots apple juice premixed with purified water is sold in character-topped 4-oz bottles.
-Rick Lingle, Editor in chief
May. 3, 2011
Youth Mega Mashup is the first single, comprehensive youth conference created to establish innovative strategies for building relationships with the contemporary kid, tween, teen, and family markets.
Bill will be chairing the event again this year, and prior had co-created Kid Mega and been an active contributor to Youth Mega and other industry conference for over a decade.
Combining real world experience, a heightened level of interaction and two live in person focus groups to provide authentic perspectives from youth themselves, Youth Mega Mashup will provide access to the newest trends, insights and innovation in marketing for youth and family (kids, tweens, teens, collegians and young adults).
As one of the event partners, we’re happy to extend a special 25% discount off the standard rate to join us in attending Youth Mega Mashup. When you sign up, simply mention Priority Code: GOODWIN
This year Bill will take his fourth turn as a featured speaker at the HBA Global Expo, participating in a trends in marketing and design session entitled “The Youth Market: Catching the Next Generation of Consumers.”
The Health & Beauty market isn’t all about anti-aging or poised professionals. Brand loyalty starts young, and this session will take a close look at the tightrope walk of developing and marketing cosmetics for the younger generation that kids will want – and their parents will want to buy. The session will feature market research, perspectives on cosmetics for the young from an exclusively kid-focused brand, and a discussion of the secrets to marketing to two generations at once.
Bill will be speaking and joing a panel discussion with Kimberley Grustas and Grace Hvasta-Petrarca, Owners of Good For You Girls and Ameann DeJohn, CEO of Ameann Solutions LLC. The session is scheduled for Wednesday, June 29th from 3:15 PM-4:30 PM.
For more details, visit the HBA Global Expo site.
Join us and take advantage of a special 30% discount off the standard rate. When you sign up, use the Priority Code: GPSE
Hope to see you!
Apr. 28, 2011
We partnered with Colgate-Palmolive to help develop branding, visual language and packaging graphics for the new line of Cool Dude personal care products designed for tween boys.
Recently launched in the Philippines, our on-trend graphics were integrated in a comprehensive advertising and marketing campaign including a promotion with the online game Band Master.
Check out the commercial.
Apr. 12, 2011
This year Bill will take his fourth turn as a featured speaker at the HBA Global Expo, participating in a trends in marketing and design session entitled “The Youth Market: Catching the Next Generation of Consumers.”
The Health & Beauty market isn’t all about anti-aging or poised professionals. Brand loyalty starts young, and this session will take a close look at the tightrope walk of developing and marketing cosmetics for the younger generation that kids will want – and their parents will want to buy. The session will feature market research, perspectives on cosmetics for the young from an exclusively kid-focused brand, and a discussion of the secrets to marketing to two generations at once.
Bill will be speaking and joing a panel discussion with Kimberley Grustas and Grace Hvasta-Petrarca, Owners of Good For You Girls and Ameann DeJohn, CEO of Ameann Solutions LLC. The session is scheduled for Wednesday, June 29th from 3:15 PM-4:30 PM.
For more details, visit the HBA Global Expo site.
Hope to see you there!
Mar. 29, 2011
Youth Mega Mashup is the first single, comprehensive youth conference created to establish innovative strategies for building relationships with the contemporary kid, tween, teen, and family markets.
Bill will be chairing the event again this year, and prior had co-created Kid Mega and been an active contributor to Youth Mega and other industry conference for over a decade.
As one of the event partners, we’re happy to extend a special 25% discount off the standard rate to join us in attending Youth Mega Mashup. When you sign up, simply mention Priority Code: GOODWIN
Combining real world experience, a heightened level of interaction and two live in person focus groups to provide authentic perspectives from youth themselves, Youth Mega Mashup will provide access to the newest trends, insights and innovation in marketing for youth and family (kids, tweens, teens, collegians and young adults).
This year’s speaker line-up includes:
• Jane McGonigal, Director of Game Research and Development, Institute for the Future, Author of The New York Times Bestseller Reality is Broken
• Donna Fenn, Author, Upstarts: How Gen Y Entrepreneurs are Rocking, & Contributing Editor, Inc. Magazine
• Jody Turner, Founder, CultureofFuture.com
• Kit Yarrow, Consumer Psychologist, Golden Gate University
• Danielle Mullin, Vice President Marketing, ABC Family
• Beth Johnson, Vice President, Digital Media, ABC Family
• Aria Finger, COO, DoSomething.org
• Tom Calderone, President, VH1
• Andra B. Ehrenkranz, GVP, Brand Insights & Strategy, Macy’s
• Toria Frederick, Managing Director, PepsiCo
• Amy Marentic, NA Car & Crossovers Group Marketing Manager, Ford Motor Company
• Ryan Hurley, Vice President, Product Design & Innovation, Hurly
• Jane Gould, Vice President, Consumer Insights Research, Nickelodeon
• Amy Lupo, Senior Director, Marketing & Content Global X Games, ESPN
• Nick Shore, Senior Vice President, Strategic Insights & Research, MTV
• Greg Zimprich, Director of Brand Public Relations, General Mills
and many more, for a full speaker line-up visit www.iirusa.com/youth
Hope to see you there!
Mar. 14, 2011
Keep an eye out in your local store coolers and shelves for our new BellyWashers, TummyTickler, and TummyTickler Tots packages.
Feb. 1, 2011
In Season 2, Episode 8 of American Pickers, Mike and Frank rummaged through Bushkill Park in Easton, PA. The 109 year old amusement park had been badly damaged by floods over the years and had closed down in 2004, though the owners would like to bring it back to it’s former glory someday.
The pick of the day was a series of sideshow banners that they purchased for $700 and sold for $10,000! To their credit, they returned $5,000 to the park’s owners to go towards it’s rehabilitation.
In the summer of 2008, after responding to an ebay posting, we had the good fortune of touring through Buskill Park. While we didn’t find the $10,000 banners, we had an awesome experience taking in the Americana and made some deals for respectible picks including some great vintage signage, including a sign that once hung at Coney Island and part of a Rocket Ride, some of which still adorn the studio.
Jan. 19, 2011
We’re adding Michael C. Hall to the growing list of celebrities wearing some of our Band-Aid designs, sporting SpongeBob in this Dexter promo shot from EW magazine.
Some others alumnus in this esteemed yet motley club include Kevin James (as Paul Blart), Mariah Carey, and Carey Underwood, who all seem to have a penchant for Hello Kitty.
We’ll keep you posted with future sightings.
