clients

  • “The Goodwin design team was exceptional to work with in every regard – creative, strategic, insightful, nimble. As a fast-paced entrepreneurial company, we at In Zone Brands were looking for a partner who could bring world-class design expertise to our packaging in a fresh, distinctly ownable way, all while keeping up with our energetic, lean organizational cadence. Goodwin delivered in every way. We are thrilled to have new visual packaging for mom and kids that is at the perfect intersection of Healthy & Fun!”

    Samantha Hodgkins • SVP of Marketing • In Zone Brands

  • “The GoodNites marketing team is very complimentary of Goodwin and the design leadership that you brought to this project. Goodwin has exceeded our expectations on every level. We are very excited about the new packaging and can’t wait to see it perform in store. Please pass on our compliments to the team responsible and all the kids!”

    Christine Mau • Associate Director Packaging Graphics l Brand Communication Design • Kimberly-Clark

  • “I’ve had the distinct pleasure to hire and work with Bill and his team… movers, shakers and innovators, they work their magic creating best in class graphics within very tight deadlines. They pride themselves on knowing their consumer, and test all designs to ensure the consumer ‘gets’ what is in the pack, and, loves the design. Bill and team have made my job easier by presenting designs that are creative, innovative and printable so there are no issues at the backend, and the project runs seamlessly.”

    Amy Dresner-Yules • Design Director • The Topps Company

  • “From first meeting, Goodwin has consistently been quickly capable of translating our unique message for our customers in a simple, transgraphic way. They undertook our complete branding initiative and gave us a visual identity that has revitalized our programs and reenergized our audience. Perhaps more importantly, in their own engaging and insightful way, the Goodwin team has helped us clarify who we are as social change makers… and what we ultimately aim to accomplish with youth and those that serve them.”

    Beth Holmes • Marketing Director • Pennsylvania Advocates for Nutrition & Activity (PANA)

  • “Bill has built a first class design firm that helped transform and jet set many businesses just like Ian’s to the next level. Bill and his team at Goodwin truly are marketing superheroes!”

    Clair Sidman • Associate Director of Marketing • Ian's Natural Foods

  • “What you want from a design firm is superior balance. Creative talent and strategic thinking coming together in package design that assures success, assures designs that matter, assures category growth. Goodwin is such a design firm that achieves this critical balance.”

    Marc Balara • Director Visual Branding • Unilever

  • “Bill and the folks at his agency provide best in class service and work product. I have used them for multiple projects and they have always delivered excellent results.”

    Mark Mashaw • VP Marketing • Hooked on Phonics