featured projects
We worked with In Zone Brands to redesign their unique, character adorned beverage lines. We overcame the challenge of balancing nutrition and fun, making them perfect for kids on the go and the parents who want to know they truly can feel good about what they give their kids.
When Colgate aimed to extend the reach of their 360 brand of brushes to appeal to tweens and teens, we worked with kids in our studio to design new product and packaging graphics.
When given the opportunity to create a new logo and identity package for this non-profit organization, we jumped right in… FOCN collects food throughout the US and distributes to local charities that serve children in need at no cost. As major participants in the Warped Tour, FOCN raised tens of thousands of dollars and literally tons of food from teen audiences nationwide.
Insoles are sensible, functional products. Yet shoes are the among the most fashionable and trendy of accessories. Our challenge was to help Kiwi break through – to communicate and deliver on function, while leading the category as a trend-setting and fashion-forward brand.
Challenged to refresh the GoodNites brand and packaging to bring the message “Lighten the Night” to life while improving shopability and clearly communicating differentiation between product forms, gender, sizes and styles, Goodwin and the GoodNites team created contemporary, intuitive packaging that resonates and connects with consumers.
